Why Frameless immersive art is inspiring creativity in kids
Have you ever wanted to experience something that not only captivates your senses but also brings you into a state of mindfulness, allowing you to just be in the present moment? Imagine a place where even the youngest family members can be mesmerised, as colours, sounds, and moving images come to life around them.
Welcome to the Frameless Immersive Art Exhibition in London – an unforgettable journey that promises to inspire both children and adults alike – a great way to spend time on the screens!
Our family of six had the wonderful opportunity to experience Frameless together (though, unfortunately, our youngest wasn’t feeling well and stayed home with my parents). We captured the magic on camera so you can see just how incredible this experience is. Watch our video below to glimpse the immersive wonder of Frameless for yourself! I’ll be going back again and again.
What is the Frameless immersive art experience?
Frameless isn’t just an art exhibition; it’s an all-encompassing journey that transforms masterpieces into immersive environments. Located near Marble Arch, this London experience invites visitors to step into the art that surrounds them. For families looking for a magical day out, Frameless offers the perfect escape from the hustle and bustle of everyday life, providing a serene, captivating space where both kids and adults can explore creativity at its finest.
The Frameless exhibition reimagines iconic art through cutting-edge technology. Created by FIVECURRENTS, this experience brings the masterpieces of artists like Van Gogh, Edvard Munch, Klimt, and Monet to life in a way that bridges the digital and physical worlds. Situated in the heart of London, just steps from Oxford Street, Frameless is easily accessible and offers a refreshing twist on traditional art galleries.
Book in advance and save 10%
Planning a visit? Book your tickets in advance to save 10% and guarantee your spot at this popular exhibition. Frameless allows you to explore the galleries at your own pace, making it a perfect outing for families, art lovers, and anyone looking to experience art in a truly unique way.
“A Spectacular Experience” – What others are saying
Frameless has been captivating visitors since its opening, and the reviews speak for themselves:
- “Spectacular!” – Google Review
- “Fabulously immersive and interactive.” – The Times
- “Frameless has managed to create something genuinely exciting.” – Time Out
- “Jaw-dropping!” – Londonist.com
- “Magical, unique, would totally recommend!” – TripAdvisor Review
- “Guaranteed to exceed expectations.” – Forbes Magazine
- “Taking London by storm.” – Condé Nast Traveller
The Frameless immersive art experience: 42 masterpieces, 4 galleries, 1 ticket
Frameless is a journey through time, style, and emotion. Covering 30,000 square feet, this multi-sensory experience invites you to wander through four distinct galleries (and one secret gallery situated inside the cafe) featuring iconic works from Cezanne, Monet, Van Gogh, Rembrandt, Klimt, and many more. Each gallery offers a unique theme, creating a one-of-a-kind experience for art enthusiasts and curious minds alike.
The galleries: step inside iconic artworks
1. Beyond reality: A journey into the surreal
Step into a world where reality blurs, bends and breaks free in the Beyond Reality gallery at Frameless. This space is anything but ordinary. Imagine walking into a room where famous artworks by the likes of Salvador Dalí, Edvard Munch, and Hieronymus Bosch don’t just sit on walls – they completely surround you, pulling you into landscapes that seem to defy the rules of our everyday world.
My boys entered the room with doubt on their faces, complaining about being stripped off their tiny screens and made to view a large one. But the moment they stepped into the gallery, I could physically see their jaws drop, as did mine. The mirrors, projections, and surreal visuals immediately grab your attention, as if the art has reached out and wrapped itself around you. I instantly felt a profound sense of calm and the biggest surprise of it all was the millions of thoughts scurrying around my brain had halted too, and I immediately felt at peace.
And then there was my five-year-old daughter. To say she was engaged would be an understatement. I saw a new side of her in that space – a beautifully diverse, intelligent, and curious child who connected with the art and music on a level that left me almost speechless. She was fully immersed, responding to the colours, the sounds, and the movement. Watching her, I felt as if she grew mentally, as if the experience unlocked a new part of her imagination.
I found myself wondering if witnessing art in motion like this might have ignited a lifelong passion to pursue her dreams of becoming an artist, as well as in my teenage son who has already expressed his desire to draw for the rest of his life.
One of the most powerful pieces in this gallery is Munch’s “The Scream”. This work is already intense, but within Beyond Reality, it takes on a whole new dimension. The custom musical score adds depth to the scene, letting you feel the raw emotion that Munch captured so beautifully.
Then there was Dalí’s “The Persistence of Memory”, with its iconic melting clocks. This piece, known for its surreal, dreamlike quality, resonates with you on an instinctual level.
“A true artist is not one who is inspired, but one who inspires others.”
Salvador Dali
Another highlight was Bosch’s “The Garden of Earthly Delights” – a painting filled with surreal creatures and hidden symbolism. In Frameless, it’s no longer confined to a frame but stretches around you, immersing you in Bosch’s strange, whimsical, and sometimes dark world.
Beyond Reality isn’t just a collection of paintings; it’s an invitation to engage with art in a deeply personal way. Each piece was selected to stretch the imagination, challenge perceptions, and evoke emotions. And for families, it’s an incredible way to see how each person connects differently with art.
Watching my children interact with these masterpieces – from scepticism to wonder, and for my daughter, a spark of inspiration – reminded me that art has the power to speak to us all, each in our own unique way. Whether you’re an art lover or just curious, Beyond Reality is more than a gallery; it’s a space that allows everyone to experience the surreal, transforming even the most hesitant visitors into captivated explorers.
2. Colour in motion: an explosion of brushstrokes and hues
After being swept away by the surreal landscapes of Beyond Reality, we entered Colour in Motion, a space dedicated to the vibrant world of Impressionism and beyond. Here, art becomes more than just a visual experience; you’re stepping into the mind of each artist, seeing and feeling the world through their eyes.
In this gallery, masterpieces by artists like Monet, Van Gogh, Seurat, and Delaunay are transformed into dynamic environments where each splash of colour shifts with you. The advanced motion-tracking technology in this gallery adds an interactive element that lets you “paint” with pixels as you move. My kids loved this part of the experience, waving their hands and sweeping their feet while they watched as colours and shapes responded to their gestures, almost like magic.
My five-year-old spun around, reaching out to catch the colours. The way she engaged with the art wasn’t just playful; it was a genuine connection to the creative process.
One of the most mesmerising pieces in this gallery is Monet’s “Waterlily Pond”. We’re all familiar with the tranquil scenes of Monet’s waterlilies, but here, they seem to ripple right around you. The colours are so vivid, that it felt like we were actually stepping into Monet’s garden, experiencing the quiet harmony he so famously captured.
Next up was Van Gogh’s “Starry Night”, a piece that holds its own kind of magic. Here, the famous swirling skies and luminous stars move as if they’re alive, pulsing with energy. Kids in the room tried to follow the trails of light that stretched across the ceiling. It was incredible to see how something as simple as colour and movement could evoke such wonder. My five-year-old, especially, seemed drawn to the intensity of Van Gogh’s strokes. She danced around with the stars, completely lost in the experience.
And then there was Seurat’s “A Sunday on La Grande Jatte” – the dots of colour that Seurat meticulously crafted were here, blown up and animated, almost as if the painting itself was breathing. It was fascinating to see my children notice the individual points of colour, understanding, perhaps for the first time, how artists like Seurat played with light and shadow. It was a beautiful moment of discovery.
Colour in Motion is a gallery that invites everyone, regardless of age, to become a part of the art. For families, it’s an absolute joy to see each person connect with the pieces in their own way. My kids transformed the space into a playground, while I rediscovered these classic pieces through their eyes. It’s an experience that doesn’t just showcase art; it immerses you in it, making you a participant in the artist’s vision.
3. The world around us: a journey through landscapes, cityscapes, and seascapes
Just when we thought we’d seen everything that Frameless had to offer, we entered The World Around Us – and instantly, I knew this was going to be my favourite room. There’s something about this gallery that’s so evocative, stirring up emotions, and making you feel deeply connected to the beauty of our planet. Here, sweeping landscapes, bustling city scenes, and vast seascapes unfold around you, from floor to ceiling, creating an immersive experience that transports you to another place.
In this gallery, iconic masterpieces by artists like Canaletto, Cezanne, Rembrandt, Monet, and Ruysch surround you, celebrating the grandeur of the natural world. It’s a room that reminds us of the power of nature – a force that’s both breathtaking and humbling.
One of the first pieces that drew me in was Rembrandt’s “Christ in the Storm on the Sea of Galilee”. Standing before it felt like being aboard the ship, caught in the storm’s chaos. The dark, swirling waves, the flashes of light, and the ominous clouds were so vividly real that I could almost feel the spray of seawater.
Then came Monet’s “Boat on the Seine near Jeufosse” – a stark contrast to the stormy seas. The serene reflections on the river, the gentle colours, and the peaceful atmosphere made it feel like we’d stumbled upon a hidden sanctuary. This room had a way of calming us, inviting us to pause and appreciate the beauty in simplicity.
Canaletto’s “The Grand Canal” transported us to the heart of Venice, capturing the architectural splendour of the city. My children were drawn to the bustling activity, pointing out boats, people, and details I’d never noticed before in a painting.
Each scene in The World Around Us created an emotional connection that’s hard to put into words. Whether it was the quiet solitude of Monet’s water lilies, the sense of mystery in Friedrich’s “The Wanderer above the Sea of Fog”, or the thrilling energy of Hokusai’s “The Great Wave”, this room had a way of drawing us all in.
This was, without a doubt, my favourite room. The soundscapes – from the rustling of leaves to the crashing of waves – made the experience even richer. For me, The World Around Us wasn’t just a gallery; it was a reminder of how profoundly art can capture the essence of our world, making us feel connected to something bigger.
I recommend spending a little extra time here. Allow yourself to get lost in each scene, let the beauty of nature wash over you, and enjoy the emotional journey that this gallery offers.
4. The Art of Abstraction: A kaleidoscope of colour, shape, and form
As we entered The Art of Abstraction, it was immediately clear that this gallery was built a little differently. Unlike the open spaces of other rooms, this one felt like a maze – a winding path created by boards with paintings in constant motion. Each twist and turn revealed another abstract masterpiece, vibrant and dynamic, like stepping into a living kaleidoscope of colour, where every new angle offered a different perspective.
My five-year-old, who had already discovered her love of movement through art, danced through the maze, twirling along to the choppy, abstract music that accompanied each piece. The sounds were unconventional and rhythmic, perfectly matched to the eclectic visuals surrounding us as if this place was a space without rules or boundaries.
This room was one of my favourites – something about letting go of the need to understand or explain and simply experiencing the art as it came was fascinating to me. Abstract art has always held a special place in my heart, and I was drawn to the freedom it represents. My son shares this fascination with abstraction. Here, art doesn’t demand logic – it simply invites you to feel, reflect and absorb.
The other children were less captivated by this gallery, so we spent less time here than in others. But for me, The Art of Abstraction was a powerful experience. One of the first pieces that drew me in was Kandinsky’s “Composition VII”. Known for his ability to convey emotion through abstract forms, Kandinsky’s work here felt like an explosion of energy and the swirling shapes were almost hypnotic. This piece, like so many others here, doesn’t tell a story in a traditional sense – it simply exists, inviting you to interpret it as you wish.
Then there were Mondrian’s geometric compositions, iconic in their simplicity yet so engaging in this immersive setting. The primary colours and sharp lines seemed to shift as I moved, creating an almost meditative focus. My daughter slowed down here, tracing the shapes in the air. My teenage son knew instantly this was Mondrian’s art, as he had created many versions of this at school.
And Klimt’s “The Tree of Life” was as enchanting as ever, with its swirling branches and golden patterns. In this room, it felt almost mystical. I was drawn to the earthy tones of Klimt’s dreamlike world.
This gallery, like the others, offered something uniquely its own – a journey through the pioneers of abstract art, where form and colour were the main storytellers. I loved that the art here doesn’t need explaining, that you’re simply allowed to take it in, free of expectations. It’s a space where the usual “rules” of art don’t apply; it’s purely about the experience.
For anyone with an appreciation for the unconventional, The Art of Abstraction is a place to pause, reflect, and find freedom in the art of expression. And, while my children moved quickly through this space, I felt like I could have stayed here for hours, absorbing the vibrant world of abstract art that Frameless brought to life.
5. The Hidden Room: Blank Canvas gallery’s futuristic digital art
Nestled within the Frameless Café lies a hidden treasure that many visitors might overlook – the Blank Canvas gallery, a space dedicated to showcasing cutting-edge digital art from emerging and established artists. This unique, intimate room transforms the café experience into something extraordinary, inviting visitors to explore a rotating collection of digital masterpieces that blur the lines between technology, art, and innovation.
The Blank Canvas gallery is a futuristic room, designed to inspire. Featuring floor-to-ceiling digital displays, the artworks here respond dynamically, shifting and evolving before your eyes. Each artist-in-residence brings a fresh vision, transforming the gallery into a sensory experience that explores themes ranging from emotional landscapes and imagined realities to social justice and personal introspection. Frameless partners with artists from institutions like the Royal College of Art (RCA) and beyond, offering a platform for rising stars in digital art.
Recently, Imagined Realities has taken centre stage in this gallery, showcasing an emotional journey that resonates deeply with me. A collaboration with RCA alumni and inspired by the imagination of London school children, this three-part audio-visual installation explores the space between dreams and reality. My family and I were mesmerised by the shifting scenes, which felt like diving into a shared, subconscious realm. It’s an experience that offers something for everyone, whether you’re looking for an art piece that soothes, challenges, or simply amazes.
Previous exhibitions have been just as captivating. Samsara, another audio-visual experience, pushed creative boundaries by exploring transformation and continuity. This piece, created by emerging talents Olesea Bortniac, Shahwali Shayan, and Tao Xie, invites viewers to reflect on the cycle of life and the fragility of our world, using dazzling visuals that flow seamlessly with the digital environment.
The gallery also highlights artists like Lela Amparo with Illuminating the Arctic Night, a digital reimagining of Scandinavian winters using machine learning and generative techniques to capture the haunting beauty and raw cold of the region. You felt like you were stepping into a silent, ambient winter landscape, surrounded by delicate visuals that captured the essence of nature’s extremes.
Maliha Abidi’s Shifting Shadows: A New Horizon was equally impactful, using bold colours and intricate animations to advocate for women’s rights and social justice. Her work, with its powerful imagery, turned the Blank Canvas gallery into a space for reflection, urging viewers to consider the realities faced by women in South Asia and beyond.
What makes the Blank Canvas gallery truly special is its accessibility. You can visit before or after exploring the main galleries, adding a layer of surprise to your Frameless journey. The artists featured here are constantly changing, so each visit offers something new. And because it’s situated within the café, this hidden room transforms a coffee break into an unexpected adventure.
Whether you’re an art enthusiast or simply curious, the Blank Canvas gallery is a space you won’t want to miss. It’s a reminder that art is not just static or confined to traditional mediums; it’s an evolving language that reflects our world, dreams, and future. This gallery brings digital art to life in a way that feels personal, innovative, and deeply inspiring. So, if you’re visiting Frameless, take a moment to step into this hidden gem within the café – you might just discover a whole new perspective on the art of tomorrow.
Practical information for your visit
- Location: Frameless, 6 Marble Arch, London W1H 7AP
- Getting Here:
- Tube: Marble Arch (1 min walk), Bond Street (8 mins walk)
- Train: Paddington (10 mins by tube), Marylebone (15 mins)
- Bus: Numerous bus lines service Marble Arch
We recommend allocating at least 1.5 hours to fully immerse yourself in the exhibition. Don’t forget to explore the on-site Café Bar and a curated gift shop for a keepsake from your visit.
Enhancing the experience: sounds of frameless
Each gallery at Frameless is paired with a unique musical score, amplifying the emotional impact of the artwork. From Chapman Hammond’s compositions for Beyond Reality to Nick Powell’s original tracks for Colour in Motion, the soundscapes enrich the experience and draw you deeper into each world.
FAQs about Frameless
Is Frameless worth visiting for families?
Absolutely! Frameless offers an engaging, accessible experience that both children and adults can enjoy.
How much does it cost?
Ticket prices vary, so check the Frameless website here* for the latest information and family package deals.
What is immersive art?
Immersive art combines visuals, sound, and often touch, allowing visitors to experience artwork in a multi-sensory environment.
Final thoughts on Frameless – it is a must-see experience in London!
Frameless redefines what it means to experience art. Whether you’re a seasoned art lover or simply looking for a unique family outing, this exhibition has something for everyone. With 42 masterpieces across four breathtaking galleries, Frameless brings art to life in ways you’ve never seen before. We were so immersed in its beauty we didn’t take many pictures! But you can check out our video of the whole experience by clicking here or the video below!
Ready to dive into the world of Frameless? Book your tickets today*, and let us know your thoughts on this incredible experience! Whether it’s the mesmerising soundscapes, the captivating visual displays, or the interactive elements, Frameless is sure to leave a lasting impression on the entire family.
Book your tickets in advance for 10% off!*
*We were gifted tickets by Frameless to review the experience, but all thoughts and opinions are 100% our own. Links marked with a ‘*’ are affiliate links, which means we may earn a small commission if you click through to buy at no extra cost to you. Thank you or your support!
